From Film & Fly Fishing
to Microsoft Innovation

Some people find their calling early. For Joakim Kjell, it started in the 90s — building his own computers, experimenting with film editing, and diving into 3D animation. While most kids were just playing games, he was already creating. That same restless curiosity would eventually lead him from the film industry to the cutting edge of Microsoft technology and AI.

"When AI came along, everything clicked," Joakim explains. He began pushing companies and projects to embrace artificial intelligence — particularly in marketing and commercial applications. It was a natural evolution: combine creative instinct with powerful technology to drive real results. When the opportunity at Breathe IT came along, it felt like the perfect fit — a place where innovation isn't just encouraged, it's expected.

Ask Joakim what he loves about Breathe IT, and the answer comes without hesitation: the freedom. Freedom to explore ideas, to innovate, to build something meaningful alongside people who share the same drive. It's more than a workplace — it's a team that genuinely enjoys the journey together, constantly challenging each other to raise the bar.

Away from the screen, you'll find Joakim by the river. Fly fishing is his escape — not just a hobby, but a philosophy. "It's the closeness to nature, the stillness," he says. "Standing by the river, hearing the sounds, understanding what flies are hatching, what colour of insects the fish are eating..." It's by the water where he finds his best ideas, where creativity recharges and the brain can finally feel and understand what needs to be done. Where everything goes quiet and you can take a moment of pure stillness — separating the noise from what truly matters. That clarity follows him back to the desk, shaping how he tackles every challenge.

But don't let the stillness fool you. Joakim is fiercely competitive. On the badminton court, he brings the same intensity he channels into his projects — speed, strategy, and an instinct for staying one step ahead. It's a sport that suits him perfectly as it rewards quick thinking and precision, two qualities that define his professional style.

Ask Joakim what he's most proud of, and it's not a single achievement — it's a pattern. The ability to take an idea and make it real. From producing fly fishing films to launching a startup, to helping businesses grow and get better — the thread that runs through everything is execution. Seeing something that doesn't exist yet, believing in it, and building it into reality. It's his best quality — and being part of that process, every step of the way, is what he loves most.

If IT hadn't called, he'd probably be deep in the film industry — though he admits AI and constant travelling would make it tough. "I have my dream job now," he says with conviction. "It lets me combine my creative side with logical thinking. I wouldn't change it for anything."

From 3D animations to Dynamics 365, from fly fishing films to Power Platform solutions — Joakim Kjell is proof that the most interesting paths are rarely straight lines. At Breathe IT, he's found where all his passions converge: creativity, technology, competition, and the drive to make things better.